JuliAnn Stitick: Personal Brand Expert, Connecting Purpose and Passion
A strong personal brand is crucial for success as an entrepreneur, and no one knows that better than JuliAnn Stitick. Through her company, Your Success Style, she helps small business owners, entrepreneurs, and company leaders connect their core purpose to their professional goals in order to define and promote their unique brand.
We talked to JuliAnn about the importance of good, old-fashioned hard work and how she built a career out of the things she loves the most—read more of her inspiring story below!
Tell us about Your Success Style.
I work with visionary business owners and leaders to build successful brand experiences that will attract their ideal clients and further the contributions they’re making in the world. Branding sets the foundation for a company’s culture, customer experience, and bottom line, so it’s essential for every member of a team. I help companies and individuals achieve their goals by providing customized training programs and presentations that extend their work and deepen its influence.
What was your first job growing up, and what did you learn from it?
My first job was working at Dick Cash Wheel Alignment, which was my father’s auto repair shop. I did everything from filing invoices to cleaning the bathroom (what a joy!). My parents ran the business side-by-side. By watching them, I learned the value of taking good care of your customers, doing high-quality work, and treating everyone in a way that made them feel special.
Tell us about your career path before starting your own company, and how it got you to where you are today.
I began my career in the commercial real estate industry. I started as a receptionist and ultimately ended up as the VP of a boutique firm. My rise within the company was largely because of my passion for marketing and branding.
After my second child was born, I stayed home to raise my kids full-time for a few years. When they started school, I took a position in the active-wear department at Nordstrom, just because I thought it would be fun to keep busy during the day. I was quickly promoted to the role of personal stylist.
While I was working at Nordstrom, my son was diagnosed on the Autism spectrum, and my husband had a hip replacement surgery—both within one week. I decided to quit my job at Nordstrom to focus on my family. During that time, I began to envision a business that blended all of my favorite things: branding, marketing, image, streamlining, and personal development. From there, my company was born.
Tell us the story of why and how you started your business.
My work at Nordstrom led to many wonderful connections and opportunities. One of the biggest was being asked to speak for various women’s organizations about the importance of image in the workplace. After one of those presentations, a woman approached me and asked if I worked with clients personally. My answer was a big “YES!”, and that’s how my business officially began.
What is a typical day like for you?
I spend most of my days focusing on my clients. Whether I’m prospecting new clients or coaching the ones I already have, I work hard to take great care of them. I always take a short walk after each client meeting so that I can energize my body and brain. No matter what, I’m done working by 4 p.m. at the latest each day, and I have time blocked off on my calendar in order to do so. I’m passionate about organizing my time, and it’s paid off beautifully!
Tell us about a hard time in your life, career or personal. What did you learn from it, and how did it make you stronger?
As a small child (and for many years), I was sexually abused by a family member. As a result, there were some unhealthy behaviors that manifested. I was raised in a Christian home and, for the most part, was well-behaved as a child and teenager. However, because of the abuse, there was another side—actions that were out of alignment with the beliefs I had been raised with.
For many years, I struggled with thinking that the only way I was of value was if a man was paying attention to me. But now, I’m happy to say that thanks to a lot of hard work and the willingness to forgive, I value myself, love myself, and know that I am more than enough.
Sexual abuse has affected my life in many ways. Most of those ways weren’t so good, but my journey to healing has heightened my ability to guide others toward a path of self-love. Now, my glass is not just half-full—it is overflowing!
What advice or tips would you give to a new business owner?
Invest in a fantastic coach and then follow her/his guidance. Do your homework to find a coach that helps new business owners as they establish and build their company. Every coach and coaching program has a specific niche, and you need to make sure that niche will serve your needs. Invest in working with the best, even if it’s a stretch initially. If you surround yourself with good people, your business will grow quickly.
What’s next for your business?
The next phase of my business is well in motion! I just completed my second book, Step Into Your Power: A Step-by-Step Strategy Guide to Maximum Results for Your Next Conference, Event or Networking Opportunity. My third book, which is coming out this July, is called Purpose Crisis: Your Step-By-Step Blueprint to Stop the Inner Struggle, Find Your Life’s Meaning, and Unlock the Magnificent YOU That’s Ready to Be Set Free. This book addresses the confusion women in transition are having around their purpose and what they're meant to accomplish in this world. Once a woman knows her purpose, she can connect with her “tingle”—that tiny part of her that knows what she’s capable of. It's something bigger than herself!
But, there’s still a big problem—so many women have experiences that have kept them small, so they need to identify how they want to be and then replace old habits and stories that hold them back with a new vision for themselves. When a woman recognizes her purpose, chooses actions to fuel that purpose, looks at the best in herself, and takes steps—even if they’re tiny—towards achieving it, every element of her life changes. She is no longer afraid to be visible because she realizes it really isn’t about her, but rather about those she can impact with the unique blend of talents, gifts, wonder, and joy of who she is.
That’s at the heart of my personal branding work and what Purpose Crisis is all about.
What do you believe is your single strongest skill that’s helped you succeed?
I take bold action, and I don’t settle for average. I know what I want, and I work hard to achieve it. I embrace failure because it means I’m a step closer to the successes I want. Working toward my goals lights a fire in me!
Tell us about your life outside of your business.
I love spending time outdoors hiking with my dog, Lily, as well as going to the movies and eating at funky restaurants with my family and friends. I’m big into baking, and every Wednesday, I make a fresh pie to deliver to my local fire department. I call it Pies for Heroes, and it’s begun a movement of other purpose-driven women doing the same!
I also love travel and adventure. Each year, I aim to do one thing that really scares me. In the past, it’s been surfing, getting a tattoo, scuba diving, and rock climbing. This past week, I flew on a trapeze—ta-da!
How do you balance your career and family/personal life?
Simple answer: I take super good care of myself, time block, and plan ahead so I don’t miss out on the important things in life.
Quick Fun Facts
What’s your favorite charity?
Just Like My Child Foundation
What age do you want to retire at?
I will never really retire! I can see myself as an old woman mentoring younger women in their careers. I hope to stay young forever by giving back and openly talking about my journey so others can be inspired and achieve their goals. Oh, and we’re gonna kick some butt, too.
One travel location on your bucket list?
Only one? Okay—I want to go back to Italy and stay for three months—culture, food, art, nature, people… And did I say food?
Are you an introvert or extrovert?
I'm an outgoing introvert. I’m super friendly and warm, but being around crowds of people for too long tires me and I need to retreat to my cocoon to recharge.
What is your favorite blog, podcast, or book?
The Code of the Extraordinary Mind by Vishen Lakhiani
Like reading career path stories? Sign up for the Her Own Path Insider below.